A new concern among consumers: Brand safety

Chris Warren

COVID-19 has lent a more literal meaning to brand safety, with consumers acutely interested in how the products and food they buy are manufactured, packaged, and distributed.

Brand purpose
Health & well-being
Marketing in a recession
Crisis management
Brand safety
Strategy

COVID-19 has turned an industry term into something far more literal. Will brands continue to promote the safety of their products when the pandemic ends?

Michael Austin/theispot.com

These are not the kinds of comments CMOs typically espouse: Norman...

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