A Focus Group That's Always There and Ready To Go
Look no further than your Web siteVito SalvaggioAccrue Software
Focus groups have long been a tried-and-true technique for uncovering information about the 'whys' and 'why nots' behind consumer behavior. Done correctly, focus groups can unearth important insights to help guide decisions ranging from the colors and packaging of products to the placement or tone of an advertising campaign.
As part of the arsenal of traditional marketing tools, focus groups don't seem to fit with the Internet and its emphasis on speed, volume, and technology. But what most companies...