Campaign details
Brand: An-Nahar Brand owner: An-Nahar Entrant company: Impact BBDOIdea creation: Impact BBDO Beirut Market: Lebanon Sector: Newspapers Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Online display, Online video, Social media, Newspapers, Outdoor, Out-of-home, Television & Connected TV, Direct marketing Budget: Up to 500k
Executive summary
To mark the first year anniversary of the Beirut blast, the campaign came to challenge the Lebanese governments questionable narrative around the explosion and stay true to the quest for the truth.
To do...