An exploratory study of participation in online surveys using access panels - what are the profiles of non-participants? What are the influences of reminders and the time to respond?
Philippe JourdanUniversité d'Evry, France
Valérie JourdanPanel on the Web SA, France
INTRODUCTION
During the last ten years, the evolution of ad hoc studies has been marked by the rise of the surveys carried out on access panels. Initially confined to longitudinal studies requiring some samples of significant sizes of individuals questioned at regular frequencies on their purchase or spending patterns, the studies on access panels have today extended to...