An ethnographic approach to consumer receptivity – the multi media context
Sigrid Schmid and René KaufmannGIM, Gesellschaft für Innovative Marktforschung, Germany
INTRODUCTION
This paper is based upon the findings of a qualitative research...
Sigrid Schmid and René KaufmannGIM, Gesellschaft für Innovative Marktforschung, Germany
INTRODUCTION
This paper is based upon the findings of a qualitative research...
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