An empirical test of six stated importance measures

This paper reports on a web-based commercial customer satisfaction study consisting of 1284 respondents, which measured stated attribute importance using six different methods (importance ratings, constant sum, Q-sort, maximum difference scaling, unbounded ratings and magnitude estimation).
  

An empirical test of six stated importance measures

Keith Chrzan and Natalia GolovashkinaMaritz Research

BACKGROUND

In order to sell their products or services, marketers, brand managers and new product development teams need to know which aspects...