An empirical test of six stated importance measures
Keith Chrzan and Natalia Golovashkina
This paper reports on a web-based commercial customer satisfaction study consisting of 1284 respondents, which measured stated attribute importance using six different methods (importance ratings, constant sum, Q-sort, maximum difference scaling, unbounded ratings and magnitude estimation).
An empirical test of six stated importance measures
Keith Chrzan and Natalia GolovashkinaMaritz Research
BACKGROUND
In order to sell their products or services, marketers, brand managers and new product development teams need to know which aspects...
