An analysis of UK alcohol advertising expenditure and consumption

What is the link between advertising and alcohol consumption? This brief article, which includes charts, uses WARC and Nielsen Media Research data to argue that total UK alcohol advertising expenditure decreased in real terms by 19 per cent between 1995 and 2007, though spend on wine and cider rose.

An analysis of UK alcohol advertising expenditure and consumption

Laura JamesWARC

 Using data from WARC and Nielsen Media Research, WARC estimates that total UK alcoholic drinks advertising expenditure at current prices has increased by 13% in the...

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