Amul: Vertical upshot to drive scale and ROI through an off-beat print solution

Amul, a dairy company, increased impressions and sales by creating a unique full page retail ad.

The communication goal

Amul, one of the largest retailer in the country with over 10000 exclusive outlets, 11lacs multi-store retailers wanted an innovative solution that will emphasize their scale, 68+ brands, 650 SKUs & offers, but cost effectively...

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Bray Leino

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