The marketing objective
They say, 'No matter what happens, life must go on'. This is a story of how Amul's pivoted and transformed to keep up with the new norms that emerged during the pandemic.
Our marketing objectives:
- To maintain sales stability even during the pandemic
- Maintain trust and confidence amongst consumers with an assurance of availability always
- Explore opportunities in the new paradigm, given a fluid market situation
In short, we had to win against all odds.
The Target Audience
Amul - the largest Indian and 7th largest global dairy brand faced its own set of challenges during the...