Amstel: Timeless Taste of Amstel

Amstel, a brewery, launched a campaign in South Africa to emphasise that it was a timeless brand and to stand out in a crowded market.

Campaign details

Brand: AmstelBrand owner: HeinekenEntrant company: Heineken South Africa, JohannesburgIdea creation: VMLY&R South Africa, JohannesburgMedia: Red Star, JohannesburgMarket: South AfricaSector: Beer & ciderMedia channels:Online video, Outdoor,...