American Media and the Smoking-related Behaviors of Asian Adolescents
Marvin E. GoldbergThe Pennsylvania State University
Worldwide distribution of television and movies as well as advertising has helped to create a global 'mediascape' largely shaped by American media giants (Appadurai, 1990). One product that is both heavily advertised abroad and also has a high presence in movies is cigarettes. This study considers the extent to which representation of cigarettes in movies and advertising plays a role in the smoking behaviors of adolescents overseas. More specifically, in a study with Hong Kong youth, we examine the relationship between: (1) level of...