American Honda Motor Company, Inc., Acura Division: Leonard The Dog campaign

According to Atlanta Journal-Constitution staff writer Jeffry Scott in a 1993 article, the dog Leonard was the first animated character to introduce a car—the 1994 Acura Integra—but he was "not designed to be Snoopy," said art director Kevin McCarthy of Ketchum Advertising, Los Angeles, the ad agency for the American Honda Motor Company's upscale division.

American Honda Motor Company, Inc., Acura Division: Leonard The Dog campaign

William Baue

Overview

According to Atlanta Journal-Constitutionstaff writer Jeffry Scott in a 1993 article, the dog Leonard was the first animated character to introduce a car—the...