American Dream in the Balance

This reports on the findings of a September 2008 online survey of American adults by JWT explores what the American Dream means today, how that definition has changed over the years and how it has remained constant.

American Dream in the Balance


As a throwaway line, “the American Dream” passes with a nod and barely a second thought. You can say, “He's living the American Dream” or “They believe in the American Dream” and few people will want to know just...

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