Campaign details
Brand: American Automobile Association (AAA) Brand owner: American Automobile Association (AAA) Entrant company: Leo BurnettIdea creation: Leo Burnett Toronto Market: North America (general region) Sector: Insurance Media channels: Online display, Radio & audio, Video on demand Budget: 5 - 10 million
Executive summary
Heading into 2021, AAA was coming off two consecutive years of declining membership base growth (0.4%, 0.1%). The reason for this negative trend was AAA’s lead membership acquisition driver, roadside assistance, was losing its competitive advantage in a category...