Volvo XC90: Volvo Virtual Sellout

This case study illustrates how Volvo, the Swedish car manufacturer, conveyed the experience of a car without actually having produced it.

Luxury automotive
Sweden
Global
Strategy

Volvo XC90: Volvo Virtual Sellout

We proved that we could sell a car without people physically experiencing it. In this integrated campaign effort we managed to build anticipation using social media, experiential innovation and a web showroom to sell all...

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