The Legacy Store Berlin: #PaintBack

This case study explores how The Legacy Store Berlin, a graffiti culture and art tools shop, launched a national campaign to turn messages of hate into messages of joy through artists.

Campaign details

Brand/Sponsor: The Legacy Store Berlin

Title: #PaintBack

Campaign Cost: low-budget (under $100,000)

Campaign Scope: National

Advertising Agency: HEIMAT, Berlin

Campaign Start: 03/23/2016

Campaign Ends: 04/06/2016

Campaign Ran: Germany

Campaign Description: Activation campaign