TBWA\Worldhealth: #BlackHealthNow

TBWA/Worldhealth, a healthcare communications company, launched a campaign in the US to create awareness of the health disparity among Black Americans and to help affect change.

Campaign details

Brand: TBWA\Worldhealth Agency: TBWA\WorldHealth

Campaign Summary

#BlackHealthNow is an initiative to address ongoing racial bias within the healthcare system that is leading to poor health outcomes for Black Americans. Black Americans are at greater risk for preventable medical complications and death, solely beca