Campaign details
Brand: PringlesAgency: Starcom
Campaign Summary
We trapped two of the world's most popular comedy characters, Rick & Morty, in the worst universe imaginable – advertising. In fact, we trapped them in ALL of Pringles' advertising for 2020. Rick & Morty got stuck in media, digital, physical, and retail formats including schilling Pringles on the ad-iest night of the year - Super Bowl. By trapping Rick & Morty in the worst dimension, Pringles got some of its best-ever sales and social engagement results.
Campaign Goals
Our objective was to entice young adult snack lovers to the...