Campaign details

Advertiser: OVK / PEVR (Parents of Road Victims)
Brand: OVK / PEVR (Parents of Road Victims)
Agency: Happiness
Country: Belgium

Campaign Summary

BlindMeters.com, a first of its kind platform that gives everybody concrete insight in how many meters they exactly miss when texting and driving. BlindMeters.com is geo-located and turns Google Maps into a text editor, allowing you to type on any road. A custom-made font stretches to the exact number of meters you miss when texting and driving, taking into account the speed limitation and geometry data of the specific road you're typing on. To do so we programmed an algorithm that connects different databases and layers them onto one website, together with a specially designed font made for the purpose of dynamically stretch.

Marketing Context