Campaign details

Brand/Sponsor: Ötztal Tourismus

Title: Save Me – the ski pass that saves lives

Campaign Cost: low-budget (under $100,000)

Campaign Scope: Local

Advertising Agency: Serviceplan/ Serviceplan Austria/ Serviceplan Health & Life

Product Type: Ötztal Tourism

Campaign Start: 12/20/2015

Campaign Ends: 12/31/2016

Campaign Ran: Sölden / Austria

Campaign Description: new product launch

Campaign Summary

Problem: Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, smartphone detection is too imprecise and most people buried don't wear any avalanche emergency equipment. Because it's expensive and the danger is often underestimated. This makes it extremely hard to find and recover them in time. Solution: Save me – the first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche the mountain rescue immediately sends out a radio signal. The reflector in the pass returns it. And the victim's exact location can then be pinpointed. The good thing about Save Me: The reflector is passive, meaning it doesn't need batteries, so it's always "on".

Marketing Context