MINI: The Shortcut Billboards

MINI, the car brand, used interactive billboards to advertise the launch of its new MINI Connected service in Germany.

Campaign details

Advertiser: BMW Brand: MINI Agency: Serviceplan Germany Country: Germany

Campaign Summary

Drivers spend more than 50 hours in traffic jams every year. MINI Connected now helps them find the fastest way with Real-Time Traffic Information. We let pedestrians in Berlin experience this benefit for themselves. By fitting doors, ladders and sta