Campaign details
Brand: League Against CancerAgency: McCann Lima
Campaign Summary
And for that we convinced every single brand to agree to put sunscreen on the most viewed and expensive billboards in Peru.
Located on the South Pan-American Highway, which leads to the most visited beaches.
We managed to convince Coke and also Pepsi. Nike and Adidas.
55 big brands joined the cause and gave us a space in their precious Billboards for the whole summer.
Marketing Context
Peru's not on the list of countries with the most hours of sunlight, nor is it one of the hottest,...