Hondao Senior Citizen's Welfare Foundation: Lonesome hotel

Hondao Senior Citizen's Welfare Foundation, a non-profit organisation, increased donation amounts in Taiwan by turning neglected seniors' homes into the Lonesome Hotel where the public could experience what a day in their life was like.

Campaign Summary

In the peak season, "Lonesome Hotel"opened in Taiwan.

In fact, the rooms were neglected-seniors' homes , and we modified them for people to make reservations and experience for one night. We truly offered the same livings surroundings and provided the poor supplies to let these attendants really were in seniors' places.

Campaign Goals

To address public awareness and increase donations.

Marketing Context

"Hondao Senior Citizen's Welfare Foundation" has been helping neglected-seniors in Taiwan for 12 years, but it gained less attention in competing with hundreds of charity fundraising projects. What's worse, donations were estimated to declined 50% due...

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