Campaign details
Brand/Sponsor: Harbin Beer
Title: Happiness Without Borders
Campaign Cost: $100,000-$1 million
Campaign Scope: international_core
Advertising Agency: BBH China Ltd.
Product Type: Alcoholic Beverage
Campaign Start: 08/16/2016
Campaign Ends: 08/21/2016
Campaign Ran: China, Global
Campaign Description: corporate identity building
Campaign Summary
China has the most borders in the world, many of them with populations on either side continually at odds over cultural differences and territorial claims. However, during the Olympics, stories of unity and good sportsmanship are the most salient. Knowing this, Harbin beer saw an opportunity to promote...