Budweiser: America is in Your Hands

This case study explores how Budweiser, the beer brand, launched a campaign in the US to capture young beer drinkers through the Rio Olympics and Copa America, and to reverse a sales slump.

Campaign details

Brand/Sponsor: Budweiser

Title: America is in Your Hands

Campaign Cost: $1-5 million

Campaign Scope: National

Advertising Agency: Anomaly

Product Type: Alcohol - Beer

Campaign Start: 05/09/2016

Campaign Ends: 11/25/2016

Campaign Ran: USA

Campaign Description: Seasonal Campaign

Campaign Summary

For summer 2016, Budweiser tasked us with bringing the brand out of the Americana Museum and into the hands of young beer drinkers during the biggest selling period of the year - Summer.

Marketing Context

There are few brands that conjure an image of Americana quite like Budweiser. Founded in...

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