Ambrosia: The Ambrosia turnaround story

Ambrosia, a custard and milk-pudding brand, increased sales in the UK by launching new packaging TV ads and in-store activations featuring a new brand mascot, Moley.

Campaign details

Brand: AmbrosiaAdvertiser: Premier FoodEntrant: McCann London / CaratCategory: Single MarketPrincipal author: Rebecca Priest, McCann LondonContributing authors: Brenda Imeson, Dentsu Aegis Network; Cate Hardiman, Carat UK

Introduction

"If you truly want to be remarkable you must first learn how to be yourself; this means living authentically with a deep sense of who you are and what you have to offer." – The School of Life

Finding our 'authentic selves' has become an increasingly important life mantra. It's something that's regularly preached, but curiously practiced less and less by...

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