Ambient Media: The Key To Target Group Communication
Kolja Wehleitw&p
Ambient media are a new and trendy option for low-budget advertising, as well as progressive brand communication. Initial research results have confirmed what experts suspected ambient media are more about strategic brand communication, rather than just another tactical channel to deliver a message to the consumer. An obstacle for employing ambient media as standard tools of mass communication has so far been a doubtful level of accountability and a weak database, allowing the integration of ambient media into classic campaign concepts.
The words 'ambient media' first surfaced only...