Ambient media – how the world is changing

This article reviews current developments in ambient media. The competitive environment has multiplied and technology is rising fast (RFID, the integration of Bluetooth and infrared technology).

Ambient media – how the world is changing

Daniela Krautsack

'Most people who think they know about innovative media will probably mutter something about cows wearing jackets.'

When I read this statement about ten years ago in a UK publication, I was...

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