Ambient media – how the world is changing

This article reviews current developments in ambient media. The competitive environment has multiplied and technology is rising fast (RFID, the integration of Bluetooth and infrared technology).

Ambient media – how the world is changing

Daniela Krautsack

'Most people who think they know about innovative media will probably mutter something about cows wearing jackets.'

When I read this statement about ten years ago in a UK publication, I was not aware of the implications this sentence would have for my future.

When I interview people inside and outside the advertising industry about the terminology and description of ambient media today, the associations I hear still haven't changed from when I started to explore this field. Floorminders, toilet ads and stickers are among the answers most frequently suggested,...

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