Amazon Prime Video: Staraoke

Laura Pausini, an Italian singer, increased the number of plays of her movie soundtrack, social shareability and followers in Italy by creating a choreographed drone show.

Campaign video: Amazon Prime Video – Staraoke

Selected creative: Amazon Prime Video – Staraoke


Creative agency: Ogilvy MilanAccount Junior: Michela GalazzoAccount Supervisor: Eleonora GuidolinChief Creative Officer: Giuseppe MastromatteoChief Executive Officer: Roberta La SelvaClient Service Director: Claudio GrandiCreative Director: Francesco Basile / Lavinia FranciaHead of TV Production: Melina MignaniSenior Art Director: Stefano SummoSenior Copywriter:Antonio Mitra...

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