Campaign details
Brand: Amazon Prime VideoLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC
Strategy
Objective
Amazon Prime Video was set to launch its new original series Bandish Bandits. In it, Radhe (an Indian classical singer) and Tamanna (an internet pop sensation) serenade the world and each other with their music. Being an original web series with a relatively new star cast, our task was to generate awareness about the show.
Target Audience
While our core audience was aged 18 to 24, including both men and women, our overall TG ranged from 18 to...