Amazon leverages streaming reach, and power of the NFL, to conquer TV advertising

Maya Yegorova

Amazon, the e-commerce giant, is increasingly leveraging its video streaming footprint to try and attract brand-building and full-funnel dollars.

This article is part of the May 2023 Spotlight US series, ‘The upfronts – what they mean in 2023’ Read more

Amazon may be best known as an e-commerce giant, but it is also becoming a major player in live sports broadcasting.

One demonstration of this shift:...

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