Amazon: Celebrating Chinese New Year the crazy real Singaporean way with

Online retailer, Amazon, leveraged the infamy around a hit Hollywood movie to build relevance amongst a mass audience in Singapore.

Campaign details

Brand: Amazon Brand owner: Amazon Entrant company: BLKJ HavasIdea creation: BLKJ Havas, Singapore Market: Singapore Sector: Online retail Media channels:Mobile & apps, Online display, Social media, Sales promotion, Outdoor, Out-of-home, Radio...

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