Amazon Alexa: ‘Hey Alexa’ with social media stars

Amazon, an e-commerce platform, increased impressions and views for its Alexa product in India by partnering with a digital chat show that saw celebrities playing with the Alexa product.

Campaign details

Brand: Amazon AlexaAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Campaign video



Amazon Alexa is one of the most loved brands in India which makes customers life easier and convenient . However, owing to the category being extremely nascent in India and key customer barriers like "I don't need it" or "I don't see any use in my life", the task was to build relevance of Alexa by making it the most preferred voice assistant available . To accelerate adoption amongst customers who don't know what it can accomplish more...

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