Amazon Alexa: ‘Hey Alexa’ with social media stars

Amazon, an e-commerce platform, increased impressions and views for its Alexa product in India by partnering with a digital chat show that saw celebrities playing with the Alexa product.

Campaign details

Brand: Amazon AlexaAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Campaign video

Strategy

Objective

Amazon Alexa is one of the most loved brands in India which makes customers life easier and convenient . However, owing...

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