Amazon Alexa: ‘Hey Alexa’ with social media stars

Amazon, an e-commerce platform, increased impressions and views for its Alexa product in India by partnering with a digital chat show that saw celebrities playing with the Alexa product.

Campaign details

Brand: Amazon AlexaAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Campaign video

Strategy

Objective

Amazon Alexa is one of the most loved brands in India which makes customers life easier and convenient . However, owing to the category being extremely nascent in India and key customer barriers like "I don't need it" or "I don't see any use in my life", the task was to build relevance of Alexa by making it the most preferred voice assistant available . To accelerate adoption amongst customers who don't know what it can accomplish more...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands