AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy
Geoffrey Precourt WARC Online
Geoffrey Precourt, WARC's US Editor, hears speakers from the American Marketing Association, Amex and Nintendo plan for...
AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy
Geoffrey Precourt reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on presentations from the American Marketing Association, Amex and Nintendo discussing how marketers can plan for the new economic reality.
