AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy

Geoffrey Precourt reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on presentations from the American Marketing Association, Amex and Nintendo discussing how marketers can plan for the new economic reality.

AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy

Geoffrey Precourt WARC Online

Geoffrey Precourt, WARC's US Editor, hears speakers from the American Marketing Association, Amex and Nintendo plan for...

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