Always - Periods are great

This campaign for Always feminine protection set about countering a loss of share among older teenage girls (in the 16-19 year old bracket).
Agency: Leo BurnettAuthor: Michelle Traylor

Always – Periods are great

Michelle Traylor

This is the story of how meticulous planning paved the way for a dramatic unleashing of period power, rather than mere period protection.

KICKING THINGS OFF

Always,...

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