|Agency: Leo Burnett||Author: Michelle Traylor|
Always – Periods are great
This is the story of how meticulous planning paved the way for a dramatic unleashing of period power, rather than mere period protection.
KICKING THINGS OFF
Always, the world's best-selling pad brand, has kicked arse in the European femcare world since its launch in 1990. Fact. It has done so through a nifty combination of patented superior technology, consistent advertising and a genuine understanding of what makes women tick. Always is synonymous with superior protection and has a large heritage of trust. Educating teens about...