Almarai: L’usine Puffs

A major snack brand strengthened its market share among young Saudis by developing a gamified, mobile video experience.

Campaign details

Brand: AlmaraiLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

L'usine Puffs are the market leader in KSA with four delicious flavors that are conveniently available for on-the-go snacking occasions, appealing especially to the youth of the Kingdom of Saudi Arabia. Our latest campaign L'usine Puffs Darbaha Darbak has reiterated our message that L'usine Puffs is with you at all times for ALL your on-the-go snacking moments. L'usine Puffs' personality is young, hip, fun and youthful. Mobile gaming on the other hand has become widely popular amongst Saudi youth, hence...

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