Almarai: L’usine Puffs

A major snack brand strengthened its market share among young Saudis by developing a gamified, mobile video experience.

Campaign details

Brand: AlmaraiLead Agency: AdColony a Digital Turbine CompanyRegion: EMEA

Campaign video

Strategy

Objective

L'usine Puffs are the market leader in KSA with four delicious flavors that are conveniently available for on-the-go snacking occasions,...