Allstate Insurance Company: You're In Good Hands campaign

"You're in good hands with Allstate," the slogan of Allstate Insurance Company, was created in 1950 as part of a series of layouts for a proposed magazine ad submitted by the advertising agency Goodkind, Joice & Morgan of Chicago.

Allstate Insurance Company: You're In Good Hands campaign

Grace Hawthorne

Overview

"You're in good hands with Allstate," the slogan of Allstate Insurance Company, was created in 1950 as part of a series of layouts for a proposed...