Allianz

Allianz, a financial services company, increased digital penetration and active users of the Allianz’ım mobile application in Turkey by increasing customer trust.

Campaign Details

Brand: AllianzAgency: AllianzRegion: EMEA

Campaign video

Strategy

Objective

Allianz Turkey wanted to enhance its mobile application experience in terms of usability, functionality and technology in order to serve better and advance in the competition.

Digitalization is a notion which grew in importance globally for each and every sector in the last decade, and insurance is not an exception. However, not all the sectors has a term created for its digitalization, such as insurtech. There are some factors that sets insurance apart and renders digitalization one of the most important aspects for insurance sector...

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