Alliance + Leicester

Campaign for Allliance & Leicester bank.. Objective to build the brand and predispose customers towards it – in a market suffering much from cynicism.
Agency: D'ArcyAuthor: Robert Tansey

Alliance + Leicester

'When is a question better than an answer?'

A change in marketing focus

Since they'd demutualised in 1997 and become a bank, Alliance + Leicester's main business priority had been to recruit as many...