Alive and Weaving

Argues that a brand will not succeed in appealing to the 40 million Hispanic market in the U.S. unless it understand and connects fully with their culture, both in choice of media and the idioms used to present the message.

Alive and Weaving

Tony RuizThe Vidal Partnership

So much is written and said regarding the 40 or so million U.S. Hispanic consumers. The more attention this market receives, the more sophisticated, complex or downright scary we can make it. The simple bottom...