Aligning Chinese New Year with China’s new forces of change

China is rapidly evolving, and that means brands must rethink well-worn strategies for the country’s biggest holiday, Chinese New Year.

Smart approaches to occasion marketing

This article is part of a series of articles on smart approaches to occasion marketing. Read more.

It’s easy to forget that Chinese New Year (CNY)  as we now know it in China – a two week long holiday – has on

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