Case details
Brand : Alienware
Brand owner : Dell
Main agency : Hangzhou Duozun Data Technology Co., Ltd.
Put on the market : Mainland China
Delivery time : April 11th-April 25th, 2020
Industry : Computer
Media channels : short video platform, social media, e-commerce platform, live broadcast
Budget : 5 million
Case summary
Alienware, as a well-known high-end computer brand, has always been the first choice for high-end game players. Given the small market share of high-end notebooks and the narrow range of people, but the rapid growth of opportunities and...