Category: Building the Brand From ScratchAward: BronzeBrand: AlgidaAgency: Medina Turgul DDBMedia Channels / Touchpoints: Digital Media, TV, Outdoor & OOH, Radio
Where were we?
In 2020, the ice cream market in Turkey was an 8.2 billion TL market with high seasonality and it was directly affected by the country's busy agenda. We saw the biggest example of this in 2020 with the impact of the Covid-19 pandemic on the category. In the March-April period, which is the season opening for the category, the consumer lockdown due to the pandemic...