Aldi: Swap & Save

Aldi, a German discount supermarket chain, launched a campaign in Ireland to retain increasingly prosperous consumers.

Campaign details

Brand: AldiBrand owner: AldiEntrant company: Aldi Stores UK & Ireland, NaasIdea creation: McCann ManchesterMedia: McCann ManchesterMarket: IrelandSector: Supermarkets & grocery storesMedia channels:Direct marketing, Email marketing, Newspapers,...