Aldi Stores: 2010-2019 – How taking an alternative path took aldi from shame to pride

German discount supermarket Aldi ran a ten year, multi-channel campaign in the UK to improve perceptions, grow sales and share, and become a top-five grocery retailer.

Campaign details

Brand: AldiBrand owner: AldiEntrant company: McCann ManchesterIdea creation: McCann ManchesterMarket: United KingdomSector: Supermarkets & grocery storesMedia channels:Direct marketing, Email marketing, Magazines - consumer, Merchandise...

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