Aldi Stores: 2010-2019 – How taking an alternative path took aldi from shame to pride

German discount supermarket Aldi ran a ten year, multi-channel campaign in the UK to improve perceptions, grow sales and share, and become a top-five grocery retailer.

Supermarkets & grocery stores
United Kingdom
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
6 - Enduring Icon

Campaign details

Brand: AldiBrand owner: AldiEntrant company: McCann ManchesterIdea creation: McCann ManchesterMarket: United KingdomSector: Supermarkets & grocery storesMedia channels:Direct marketing, Email marketing, Magazines - consumer, Merchandise...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo