Aldi: Precedented Prices

Aldi, a supermarket brand, launched a campaign across Australia during the pandemic to show that when everything in the world was so unprecedented, its low prices were not.

Summary

2020. A year to forget. Both the chaos and the communications that went with it.

Yes, "we are all in this together", however some opportunistic supermarkets were letting their specials program conveniently slip (and their prices creep up) while...