Key Matrix
The players
Alaska Airlines and Airspace Intelligence, a tech startup
The PR teams
Alaska Airlines' internal PR team; The Bulleit Group (repping Airspace Intelligence); C+C (Alaska's external PR team)
The mission
Showcase the historic partnership between Alaska and Airspace Intelligence, a startup that uses Al to help plan flight routes. Highlight Alaska's embrace of tech innovations, and successfully "launch" the startup to the world
Key results (the wins)
- Glowing reception of Alaska's bold embrace of Al tech
- Positive reception that Al bolsters efficiency and predictability and flow of airline traffic
- Exclusive feature stories in Time and Fortune;...