Alaska Airlines and Airspace Intelligence: How the embrace of innovative tech won Alaska Airlines and a startup major coverage in top-tier pubs

Alaska Airlines, an airline brand, increased awareness of its partnership with Airspace Intelligence by launching a story in top-tier publications and a series of press releases to show how transformative tech could be in the industry.

Key Matrix

The players

Alaska Airlines and Airspace Intelligence, a tech startup

The PR teams

Alaska Airlines' internal PR team; The Bulleit Group (repping Airspace Intelligence); C+C (Alaska's external PR team)

The mission

Showcase the historic partnership...