Al Arabia: Be A Man

Al Arabia, an outdoor advertising company, launched a campaign in Saudi Arabia to encourage men to undergo digital rectal examinations to detect prostate cancer early and increase survival rates.

Campaign details

Brand: Al ArabiaBrand owner: MBCEntrant company: FP7 McCann RiyadhMarket: Saudi ArabiaSector: TV channels, services, programmesMedia channels:Online video, Outdoor, out-of-home, Social media, Websites & microsites, Word of mouth, influencers...