AkzoNobel: A colourful year in communications

AkzoNobel, the Dutch paint and coatings manufacturer, delivered a series of campaigns in the UK across its brands that aligned with the business’s purpose, ‘People. Planet. Paint.', resulting in a coverage of over 16 billion and 3,200 engaged employees.

Background

AkzoNobel supplies the sustainable and innovative paints and coatings that its customers, communities and the environment are increasingly relying on. Its world class portfolio of brands including Dulux, International and Sikkens, is trusted around the globe.

In the UK, AkzoNobel has a team of corporate communications, Brand PR and marketing professionals who, together with agency Cirkle, are responsible for driving the business's communications externally and internally.

All communications activities are aligned with the business's purpose: People. Planet. Paint., which brings to life its focus on being an employer of choice, a responsible global citizen and a pioneer...

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