Airtel: Gaining trust and admiration in India's most hated category

Roshni Shroff

Airtel, the telecommunications brand, demanded a premium by gaining trust and admiration from consumers in India.

Campaign details

Brand: AirtelBrand owner: Bharti AirtelEntrant company: Taproot Dentsu - IndiaIdea creation: Taproot Dentsu MumbaiMarket: AsiaSector: Telecoms & utilitiesMedia channels:Outdoor, Out-of-home, Online video, Social media, Video on demand, Point-of-purchase,...

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